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Finance Source: Businessinsider.com

Procter & Gamble is leaving the TV upfronts to do more direct deals with TV networks

Summary List PlacementHi! Welcome to the Insider Advertising daily for September 24. I'm Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this newsletter in your inbox every weekday. Send me feedback or tips at ljohnson@businessinsider.com. Today's news: P&G ditches the TV upfronts, the... go to Article >

P&G's chief brand officer Marc Pritchard lays out how the company is working directly with media companies to address gender and social inequality

6 Days ago Finance Source: Businessinsider.com

Summary List Placement Procter & Gamble is using its clout as  the world's No. 1 advertiser to call out what it calls "antiquated" systems like TV media buying but also push for equal representation and work with minority-focused media in... read more

E-commerce advertising is skyrocketing in the pandemic. Meet 8 execs at Walmart, Amazon, CVS and more who are trying to turn retailers into big ad...

3 Days ago Finance Source: Businessinsider.com

Summary List Placement The advertising industry has taken a big hit from the pandemic, but e-commerce companies are reaping the benefits. With people shopping more from the safety of home, advertising on e-commerce platforms has boomed during... read more

Jared Kushner floating launch of a new Trump-branded media outlet, GOP sources say. It's another sign of a looming 2020 defeat.

5 Days ago Finance Source: Businessinsider.com

Summary List Placement Jared Kushner has been talking up the idea of starting a Donald Trump-themed news outlet or some other media company, possibly as soon as after the election, five Republicans familiar with the discussions told Insider.... read more

I Would Never Have Chosen Homelessness. But This Is What It Taught Me About Resilience

3 Days ago Other Source: Huffingtonpost.co.uk

I would never tell anyone that there are positives to experiencing homelessness. But equally, I think it’s important to look back at experiences of adversity, and consider what they taught us.  Looking back, my experiences of homelessness made... read more

The rising stars of brand marketing

29 Days ago Finance Source: Businessinsider.com

Summary List Placement Introducing the rising stars of  brand marketing. This is Business Insider's inaugural list recognizing the rising talent reshaping marketing at established brands like Procter & Gamble and Frito-Lay and challengers like... read more

Loews New Orleans' rooms and packages are deeply discounted now through the end of the year — after my stay, I'm convinced it offers strong value...

11 Days ago Finance Source: Businessinsider.com

 Summary List Placement The Loews New Orleans Hotel is operating with some restrictions during the early stages of phase three in the city I booked a stay to check on service levels and COVID-19 protocols, as well as to enjoy its prime location... read more

The top advertising accounts agencies are watching, from Visa to T-Mobile, as reviews heat up again

20 Days ago Finance Source: Businessinsider.com

Summary List Placement When the pandemic hit the US in March, advertising all but came to a halt as brands slashed spending and halted new campaign production. The last thing any CMO wanted to do was go embark on an agency review, an... read more

The New York Post's ideological split

9 Days ago Finance Source: Businessinsider.com

Summary List PlacementHi! Welcome to the Insider Advertising daily for October 19. I'm Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this newsletter in your inbox every weekday. Send me feedback or tips... read more

Why Insurance Is Still a Roadblock to Restarting Production (Hint: Premiums Cost 10 Times More)

15 Days ago Gossip Source: Thewrap.com

Six months into the coronavirus pandemic, many Hollywood companies still can’t head back into production on film and TV projects because of one major roadblock: Insurers have made no moves to incorporate pandemic coverage into policies, leaving... read more

SpaceX doubled down on clearing out the village where it's building a rocket resort by telling residents 'it's not safe' to live there — and some...

20 Days ago Finance Source: Businessinsider.com

Summary List PlacementSpaceX has made what it calls a final attempt to buy out the remaining residents of Boca Chica Village, the 1960s beachside neighborhood at the wildlife-rich southeastern tip of Texas, where Elon Musk's company is building... read more